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The outbreak of COVID-19 forced government bodies to impose strict closure of restaurants, farms, and factories to maintain safety measures and implement social distancing. The data also revealed the regions favourite flavour (hazelnut), topping (pearl) and the time most people order bubble tea (lunchtime). An average, medium-sized serving of bubble tea has, on average, 335 calories. Bubble tea has been gaining traction in emerging markets, owing to rise in its popularity.Furthermore, growth in health consciousness and increase in adoption of healthy beverages such as green tea, black tea, oolong tea, and white tea among consumers drive the market growth. Save my name and email in this browser for the next time I comment. Rising number of fitness conscious consumers and rising demand for tea based beverages in youth generation across the globe is the current trend in the global bubble tea market.. A. Europe and LAMEA will provide more business opportunities for Bubble Tea Market in coming years. Tapioca balls or pearls are often added to the concoction as well. To get the sample of bubble tea market report, click on the link (Please paste the link here). When you look at the marketing for bubble tea, the numbers make sense. Bubble tea, first introduced in Taiwan in the 1980s has done on to become a global phenomenon made popular by Internet foodies. Teenagers and people in their 20s consistently account for the highest consumer percentage of bubble teas. The first bubble tea shop was Bubble Tea Garden in Marina Square, owned by Ann Chew. [Online]. Heritage and Culture. As soon as this statistic is updated, you will immediately be notified via e-mail. Both the Jiajia Milk Tea and Jiajia Boba have a refreshing combination of rich . The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). Virtually any fruit that you can think of can be enjoyed in a bubble tea drink. Malaysia, Singapore, Vietnam and Indonesia consume three cups per person per month. Ethnic foods These measures are part of efforts to help consumers to make more informed, healthier choices,Health Minister Ong Ye Kung said. Thank you Fortune Business Insights for your efforts and prompt response, I had a great experience working with Fortune Business Insights. Southeast Asians spend US$3.66 billion on bubble tea annually: Study However, the chocolate flavor segment is expected to witness highest growth, owing to increase in its popularity of in all age groups for all flavored beverages and rise in awareness of health benefits of chocolate among consumers. We value them as a research company worthy of building long-term relationships., Well done Fortune Business Insights! "Yet, few players have managed continuous profitability at a large scale." It cited. "(This makes) it a great entry point for premium brands, Momentum Works said in a news release on Tuesday (Aug 16), adding that there are currently more than 60 active brands of bubble tea chains. However, excess sugar content in these drinks leading to health issues and trend of coffee consumption are expected to restrict the market growth. Bubble tea is a popular drink among Singaporeans, and consists of a sweet flavored tea base and tapioca pearls, or "bubbles". The Best Bubble Tea Brands In Singapore In. Arlina Arshad. However, Europeis expected to grow with the highest CAGR throughout the forecast period, owing toaggressive advertising and celebrity brand endorsement and increasein the awareness of bubble tea in theregion. The study also highlighted that pricing is not the only factor that affects customers purchasing decisions. As a Premium user you get access to background information and details about the release of this statistic. Previously, tea was usually served hot, so it was considered a novel idea to cool the tea with ice and mix it with various ingredients. The key players in the industry receiving high levels of popularity and response from customers are franchising their businesses into different locations. SINGAPORE: Bubble tea lovers in Southeast Asia spend US$3.66 billion a year on the beverage and similar new tea drinks, with Singapore having the highest spending power despite its smallest population among the region's six key markets. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. "Number of bubble tea outlets in Singapore in 2019, by brand." Looking forward to work together in the future, It has been a delightful experience working with you guys. Far from game over: From boom to bust to boom again, bubble tea is back Fruit-flavored bubble teas account for the largest percentage of bubble tea consumed at 37%. Bubble tea can be found on every continent today, except for Antarctica, of course! The global bubble tea market was valued at US$1.96 billion (S$2.67 billion) in 2016 and is projected to reach US$3.21 billion by 2023, according to research firm Allied Market Research. In addition, the companies are focusing on the growing incidences of lactose intolerance, and thus are working toward introducing lactose-free bubble milk tea options for individuals. Bubbling over. 10. Studies showed that green tea-based milk tea is proven to be beneficial for lowering blood pressure and the risk of cancer. Keep reading to discover everything weve uncovered about bubble tea. Introduced to China in the early 1990s, it quickly became one of the most popular drinks in the nation. 16 Bubble Tea Statistics to Calm Your Cravings - Soocial In 1987, a staff member had the idea of adding fen yuan (sweetened tapioca pudding) to her tea, resulting in the creation of the bubble tea pearl.2Introduction in SingaporeBubble tea was introduced to Singapore in 1992. Taiwanese and homegrown brands have long dominated the Southeast Asian bubble tea market, the study found. The Straits Times, p. 10. Most bubble tea recipes contain a tea base mixed with fruit or milk, to which chewy tapioca balls (known as bubbles, pearls, or boba) and fruit jelly are often added. However, the drinks popularity also contributed to its downfall. Request a Free sample to learn more about this report. There is also a wide selection of items that can be added to the tea; for instance, pearls, pudding and jelly. The added sugar in the cooking process can ramp up the balls to an estimate of 160 calories per quarter-cup serving. Mediacorp Pte Ltd. All rights reserved. Right on cue, eight bubble tea establishments in Singapore have launched new drinks. Furthermore, the increasing working class population in developing countries paired with rising shopper health consciousness is supporting the market growth. Bubble tea is a beverage originating from Taiwan comprising tea with fruit syrup or milk added, and then shaken. The drink is typically made from a combination of milk and tea and topped with pearls such as tapioca balls, popping boba (made from water, sugar and flavourings using a culinary process called spherification), grass jelly, fruit jelly, etc. The increase in bubble tea shops led to intense competition and price wars. The report provides a quantitative analysis of the current bubble tea market trends, estimations, and dynamics of the market size from 2019 to 2027 to identify the prevailing opportunities. Almost overnight bubble tea shops popped up around the world in multiple countries that had never had an interest in it before. The challenge, as usual, lies in execution and the ability to build (and of course, maintain) a defensive moat along the way.. The appearance of the finished drink is what led to its name. 3. Expanding Range of Products to Target Younger Individuals to Boost Growth. Were big enough to handle massive projects, and yet also nimble enough to come up with names on demand that hit every time. Nielsen. Malina Malkani, a media spokesperson for the Academy of Nutrition and Dietetics in the United States (US) said that bubble tea is a high-calorie drink with little source of protein or fibre. In-depth analysis and the bubble tea market size and segmentation assists in determining the prevailing bubble tea market opportunities. Emerging countries such as China, India and Brazil growing with the CAGR of 8%, 9.5%, and 8.3% respectively. A. The key players alsorelyon product launch to improve their product portfolio and stay relevant in the global market.The key players profiled in thereport include Bobabox Limited, Bubble Tea House Company, Cuppotee, Fokus Inc., Gong Cha, Lollicup USA, Inc., Sumo's (M) SdnBhd, Ten Ren's Tea Time, The Bubble Tea Company, and Troika JC. New bubbly a hit with youth here. Thank you for requesting a call back, our sales representative will get in touch with you shortly! (1993, September 24). Subject 16. Lin Hsiu Hui created the first bubble tea in Chun Shui Tang, a tea shop i | Since its early beginnings in the 1980s, the trend of bubble tea has spread from Asia to America and Europe, and new companies are continually joining the bubble tea revolution. 2. The consumption of black tea is highly promoted due to its strong antioxidant, anti-aging, and anti-diabetic properties. There are 250 different flavors of bubble tea. The forecast period in the global bubble tea market report is 2019-2027. According to NCBI, healthy and natural ingredients such as green tea help in preventing weight gain and also in inducing weight loss when consumed regularly. Virtually any flavor that you can imagine exists with bubble tea. Bubble milk teas surge in popularity is mainly attributed to taste, affordability, and the rising reinvention of the basic tea recipe. The Straits Times, p. 8. Please contact the Library for further reading materials on the topic. According to the bubble tea market share, based onflavor, the fruit flavor segment was the most prominent segment accounting for the highest share in the bubble tea market, in 2019. Moreover, the emergence of do-it-yourself kits and classes allowed people to make their own bubble tea.10 As with other food fads, the novelty of the drink quickly wore off. I believe its because of the level of sugar [in the drink], she said. Revenue of the cosmetic & beauty industry in the U.S. 2002-2022, Value of the leading global textile exporters in 2021, by country, Vegetable oils: global consumption 2013/14 to 2022/23, by oil type, Cocoa bean production worldwide 2020/2021-2022/2023, by country, World coffee per capita consumption: major consumer countries 2015, Cosmetics industry in the U.S. - statistics & facts, Research expert covering Singapore, Indonesia and Malaysia, Profit from additional features with an Employee Account.