So now, some black people are using their skin color to get their way and win the ghetto lotto. Thats why I rely on you, my astute Cranky readers, who have never let me down! Forced diversity in marketing is often obvious and occasionally offensive. Its not about having the income to buy these nice things, but are these actually reflecting the priorities and choices of black Americans? The only ad that comes to mind is a boy in ballet tights eating a Rice Krispie Treat with his unseen dad voicing over a note he had written on the wrapper!! I can live my life freely and am never required to participate in anyones cause, no matter how righteous its considered. Excellent points. so we dont realize how were the cattle. We are headed in the same direction. Yet, today its getting to the point where the average family in a TV commercial will soon consist of a black man, a white woman, and their two Chinese kids. BLM will NEVER BE SATISFIED. Spot on! That platform is nearly as bad as Facebook in its censorship of free speech. Think about the inherent diversity of your end consumers and work backward. So Progressives get more and more LEFT because after activists achieve their original goals, they MUST make NEW GOALS, and NEVER BE SATISFIED because THEY NOW COUNT ON THEIR ACTIVISTS JOBS for their livelihoods. How many movies are made now featuring men (and some women) in their 70s as the action hero lead? Like, they must feel like theyre totally at the edge of Corporate Americas mind. This is their method of dividing and conquering the lower classes of society as they see us. It is the same with Russia, because they have no control there. Whats ironic is that blacks are 14% of the population and are they represent the majority on tv commercials. Its there, its part of our history, its part of who we are. More than ever, be lions, not sheep!! As you can imagine, and as we have discussed here, whites and (especially) Hispanics are grossly underrepresented while blacks are grossly overrepresented. All this black advertising and also black programming has truly gotten out of hand. Unfortunately, the brainwashing has been so constant and so thorough that most have no idea. Without a doubt, traditional (read: European, white, Christian) values are under attack and the war is now out in the open. I also strongly suspect it has something to do with the indoctrination centers we call public schools and universities churning out young people with leftist programming. I download free movie torrents, many 50s to 70s westerns. Im pretty sure we have the George Floyd BLM protesters to thank for this. The latest news, trends, strategies, and thinking from our industry-leading publications and the wider marketing community. 5. If they succeed in overthrowing the Constitution and establishing the communist hellhole they are aiming for, they will be the first ones murdered by the new tyrants. And third, inner city public school systems are often limited by teachers unions. Todays advertising presents black people precisely as a monolithic group of affluent, sensible (compared to their white counterparts) folks who love camping in the back yard and reading bedtime stories to their kids. I doubt either are accurate. [They] have made us afraid to question the narratives and agendas that we can clearly see them pushing upon us, in an effort to neutralize us until their work is done. Have people from those groups get involved in developing and reviewing the content you plan to use. White girls too. Advertising is just an extreme version of the same phenomenon. Wish the 80s and 90s were back, where people actually cared about each other and understood each other. As one of my readers likes to say, The End is surely near., Sure could use a vacation from this bullshit three ring circus sideshow of freaks. Im not mad at they, but I have no clue what drives Lowes CEO of marketing to go along with the black female diversity officer and they in a cube that says eliminating Christmas is the right direction. When I try to share my thoughts on this subject I feel myself going down the rabbit hole of racism, and it couldnt be farther from the truth. What bothers me is that its not just a plethora of blacks, its an over-representation of all minorities. How Commercializing Diversity Promotes Racism - Medium Exactly!! I was going to get rid of Netflix but there are no commercials so Im keeping it. Show men of color as successful and attractive while white men if you show them at all are fat and stupid. Id never have imagined youd ever catch me writing a screed such as this. And I am CONVINCED this is due to SPECIAL INTEREST GROUPS and PACs and ACTIVISTS. Many of the other female athletes have been too afraid to speak out for fear of losing their scholarships or getting kicked off the teams. That is my decision and I am very happy about it!! Right you are again, Robert. In some cities, the best and newest YMCAs are in mostly black neighborhoods. One of the best ways to portray diversity in your marketing is to use real customers and real stories. It MIGHT be saying, instead, that there is no way any one is taking a chance to piss off a black Karen who thinks the buffoon or clueless black person is a form of a micro-aggression, or subtle racism, or some baloney like that! It makes my skin crawl. And it is almost assumed at this point that every other couple is either interracial or gay. Sadly, this is happening not just in advertising, but everywhere. Not when theres an agenda to push! You may have missed my point. . Homosexual couple having fun together "Diversity" has many different . At some point there will be a backlash for these companies who try to portray average Americans in a very disingenuous way. And it is not just advertising. Ultimately the enemy is Satan. Hi, James! Right, who are very zen, too. I truly believe advertisers are receiving a subsidy from somewhere or something, this cant be a lucrative selling campaign, it makes too many people angry, theres a subsidy. Only virtue-signaling organizations do.). Id also like to note that DuckDuckGo is now following Googles lead in censoring and suppressing information that its owners dont like. In reality the actual investors have no clue how their portfolios are being used. Ladies and gentlemen, I am going to re-read this frank and insightful comment again probably a few times and I encourage you to do the same. Which is just sick, because the attack on white, Christian culture and values is pretty obvious at this point. The problem of over-, under-, and misrepresentation in television commercials is part of a larger culture war thats being fought on many fronts, and as with so many issues, it seems the corporations are on a different side than the people. Never mind that I even backed up my argument with official Census numbers. Failure to represent diversity in your advertising may even send a message to your consumers that you only value the business of certain groups. I mean, according to these commercials, were all doing well right? Time to turn off the TV. Ultimately, however, they will all fall in a spectacular, but awful manner, as all would-be tyrants do. Corporations ran the world and kept people controlled with mindless TV as one mechanism. Hey, dont get me wrong. What I resent is the corporations and the media with their money-motivated catering to what they decided we need and want or rather should need and want. I also think this placating the woke crowd will eventually get so out of hand that it will completely alienate white people. And Asian-White couples should be far less numerous than black-white couples given that blacks outnumber Asians 3 to 1. Edit: Its six months later and the media still isnt done blaming the car: I am so disgusted by the the portrayal of feminized males in the media (and frankly their actual existence in real life) today. As society becomes more focused on diversity, audiences expect to see that diversity reflected in marketing and ad campaigns. Dont make assumptions about your audience. I dont think anyone has a problem with brands catering to their customers or trying to gain traction with new demographics. What I will never understand is this desire for some gay people to tell the whole damn world that they are gay!! Lately even the truck commercials feature females with men nowhere to be seen. So in short, replace the current population and weaken the next generation with confusion so there is nobody to fight back. Sadly I feel like the shooting in Buffalo is just the beginning. Suddenly the woke corporations have dropped whites and replaced them with black America acting like white America. But, this isnt some sort of phenomenon. They dont care about anyone else. I think they may be right up your alley. Katie Drews, Avenica, 12. You dont need to guess about what kind of images and language people want. See, Robert, I think you should have asked me to tackle this subject anyway. The advertising world has long lagged in diversity, but some agencies This is not realistic or representative. Joan P. Hammel, Comcast, While looking to show inclusion and diversity in advertising products, start at home first. Not without being called a racist, a misogynist, a bigot, or a homophobe. Using a boilerplate type letter will allow you to just change the name of the company versus writing dozens or hundreds of individual letters. Hes worried about missing his bubble bath and pedicure. Its a combination of pandering toward certain races and genders . And yeah, all this emasculating of males is clearly entirely the fault of the feminist movement I detest these kind of women. I am talking about the pharmaceutical companies that are behind most of those senseless shootings and violence. Thanks for reading and taking the time to share your experiences and examples. I understand what my staff is going through; I dont have to conduct research studies. Astute readers have shared their well-considered opinions all over this page. Say, did you see that someone blew up the Georgia Guidestones the other day? . It really doesnt matter to me what race a person is in a commercial. Simple dog. Gawd, I am glad I am not the only one who is bothered by this (catalogs). See: Blackrock, Vanguard, ESG scores; and globalist agendas (including social engineering) originating with Klaus Schwab and his cronies at the World Economic Forum (WEF). The second reason is the more we insult and lampoon strong male role models, the more our children will suffer. Ever see a hiking ad with people of color (POC) that look completely out of place? Our culture now is for everyone to whine and fight anonymously online against each other whether its based on race, gender, age (those damn millennials), sexuality, etc. We are all human beings with different cultural differences which are good for all. Although both are paying a price for it, the losses in revenue are apparently seen merely as an investment toward the cause. To validate their superior socioeconomic positions above us of course. Having Expectations to achieve as much as possible with persistence in spite of the obstacles and the snags that life presents. Hollywood is not making art at all anymoreits all social engineering propaganda. I hope you dont mind (especially as you remain anonymous), but I shared your comment on both LinkedIn and Twitter and posed the question, At what point does the push for diversity and inclusion become *exclusionary* and itself as pernicious as the problem it was meant to solve?. Believe it or not, the United States of America is one of the *least* racist countries on the face of the earth. Im talking about the new discrimination against whites, men, Christians and women, if we include all of the trans males that are now invading womens rest rooms, womens sports, and every other area traditionally held by biological females. Below, they share their best tips for doing so. Love it! On the topic of authenticity: In my research for this blog post, I happened across an article from the UK on how some advertisers have faced a backlash for tokenism that is, running ads filled with white actors and checking the diversity box by including one single member of another race or ethnic group. Ive been playing the video game Watch Dogs: Legion, an open-world adventure set in near-future London where it seems 80 percent of the pedestrian population is Muslim or black African. Then form your messaging and campaign strategy from there. And can you imagine if there were commercials promoting white only banks?? To amend your preferences you can visit "Cookie Settings" at the bottom of the website. A large percentage of the tv commercials are of course pushing social justice of one sort or another. I resisted Facebook for years and opened up an account only when I had a small business and wanted to advertise to my community. The obsession with 'diversity' in advertising feels a little sinister. I find all this whining about representation laughable; Im half Mexican and Syrian and Filipino on the other side.where was my representation when I was a kid? And Id still love to whack Mark Fuckerburg with a 36 axe handle every time I see his punk-assed smug mug. We finally got respect form America years ago, we got gay marriage legalized and now these crazy people want to groom children in the schools??? Teaching that erotic lust and egoism is the highest achievement of mankind. While I agree with most of the above comments, I feel the old mantra comes to mind follow the money.. Yes, Tommy, I too have heard about the difficulties white male actors are having finding work in advertising. ). I think it is multifactorial but I see globalist propaganda as the main force. If you get a chance, tell them what you think on social media, too . But for new readers coming in, Id like to steer the conversation back to the topic of representation and diversity in TV commercials. I dont know about you, but I have no albatross around my neck. But lets not forget that historically, advertising has always (over) cast good-looking and idealized people. Dont worry about being politically correct. This has gotten way worse in 2022! There was a poll released recently that found that nearly a third of the American population felt that they would have to take up arms against the government (ironically, I post this on July 4th). These include cookies that allow you to be remembered as you explore the site within a single session or, if you request, from session to session. But do you hear about it, unless the white person is a mass shooter? But if they are patient enough, they will finally find this one We now know that sugary, high carb cereals are to blame (at least in part) for the rising crisis of obesity and diabetes in the US. I am a 30 year old White woman and its changed so much over the past 15 years. White men ARE shown to be bigger/ plus-sized. Its almost comical how they have seemed to disappear, when in reality its quite the opposite. When you see 95% of commercials featuring 95% black people, its because of black producers/directors/executives. I decided today to do some looking into finding out if anyone has made statements on line about this issue and came across your article. Sadly, I think you are largely correct. There seems to be a concerted effort among companies to replace white people with black. Look from within. They are members of congress, secretaries of state, vice president of the US and even a black President of the US. The FOUNDER of BLM just purchased four homes over a million dollars FOR PERSONAL USE! This is NOT the same country and society it was 60 years ago. I worked very hard to build a good reel as a white actor. Maybe thats the case with Gain laundry detergent? THANK YOU for an amazing post, and for sharing your observations with us, as disquieting as they are. I am wondering if there is a way to get this information and observations out to a larger public forum? All combos you can think of. Thats the crux of it, isnt it, Vi? Watching commercials on ABC and NDC, I was shocked to learn that ~70% of black families drive Lexus SUVs and live in McMansions, because every commercial I see portrays this to be just normal everyday life in America. This just goes along with whites are bad, blacks are good and Hispanics and Asians are non existent. Youre right. Its gotten to the point where you never see a smart white male in a television commercial. With respect to simple gender, 90%+ of print and television ads for gyms and exercise equipment feature women. My wife is Chinese and asks why there are no white and Asian couples.